A personal injury law firm that billed itself as the Toronto Blue Jaysâ âofficialâ injury lawyers is changing the way it advertises after Ontarioâs legal regulator reminded the firm it never worked for the team.Preszler Law Firm has removed the claim that it was the âOfficial Personal Injury Firm of the Toronto Blue Jaysâ from TTC ads, according to a description of a recent meeting between the Law Society of Ontario and the firmâs managing partner, David Preszler.The claim was dropped before a regulatory meeting last month to address allegations that Preszler âengaged in improper advertising.â The firmâs marketing also includes ubiquitous television and print ads featuring a distinguished-looking white-haired man, who, as the Star reported last year, is actually an actor.Read more: Ontario law society cracks down on referral fees, lawyersâ adsIn âwild westâ world of lawyersâ ads, personal injury firms make dubious claimsFace of Preszler Law Firm had role in Good Will HuntingPreszler, the firmâs managing partner, told the Star in an email that the firm co-operated fully with the law societyâs investigation and that no formal discipline was warranted. He said his firm continues to be âproud sponsorsâ of the Jays but is no longer allowed to call itself the âofficial personal injury law firmâ of the team.The law society description, published in a weekly newsletter, notes that the firm and the baseball team had a âsponsorhip agreementâ and that âthe firm never provided legal services to the Toronto Blue Jays.âIt also says the firm, in calling itself the ball clubâs official law team and not identifying the spokesperson as an actor, âmight mislead, confuse or deceive.â Although the ads did not claim he was a lawyer, âthey did not identify him as a spokesperson either.âMore than a year ago, the St ...
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